Guest Speaker, Liz Pollack Speaks to Marketing Class

Liz Pollack, Director of Marketing for the Cross County Shopping Center, spoke to students in Noel D’ Allacco’s Principles of Marketing classes. Liz has been with Cross County the past three years and has played a large role in the shopping center’s renovation and reinvention. Noel met Liz through Operation PROM and thought Liz could provide her students with some real world marketing experiences. Liz discussed social networking and what that has done for the shopping center, in addition to grassroots marketing and advertising.

The students were very engaged in Liz’s presentation and asked questions about Cross County’s new shops, costs of marketing, and upcoming events that will help bring in more customers.