NASCAR and Marketing at CW

The Principles of Marketing class got a new NASCAR experience. Last February students were invited to participate in a videoconference to discuss basic aspects about NASCAR races. During this opportunity John Chuhran, president of Chuhran Associates, a NASCAR Consulting Firm, spoke to CW students about several aspects of sponsorship during live sports events such as NASCAR races. Topics included levels of sponsorship depending on the position of the company logo on the car, helmet, hat, etc, as well as marketing strategies during TV interviews. According to Chuhran an investment with NASCAR can range from thousands of dollars to several million dollars a year depending on the level of commitment from the company.